Congratulations on Winning Bronze Medal at the Food & Hotel Malaysia Culinary Competition

Malaysia's Food & Hotel Malaysia (known as FHM) Culinary Competition was held in September this year. It is a global competition of culinary excellence that takes place in Kuala Lumpur City Centre every two years. Chung Hanyi, Lien Hwa Milling Corp's (LHMC) own Product Development Chef, won bronze medal in the Artistic Showpiece category with his skillful creation of a Greco-Roman inspired masterpiece that depicts the Egyptian Goddess of Isis. LHMC, the company behind Hanyi that puts quality at the forefront, also received SQF international certification, the leading authority of global food safety this year.

Lien Hwa Milling Goes Global, Chung Hanyi Awarded for Craftsmanship

LHMC has been actively investing and expanding its global market footprint in recent years. Its ambition has now reached beyond Macau, Hong Kong, Malaysia, Singapore, and are now rapidly expanding into the Philippines, Indonesia, and Dubai. LHMC has been particularly interested in Malaysia's fast-growing bakery market. In this regard, Chung Hanyi has been at the forefront leading the technical exchange program and has obtained bronze medal at FHM's Culinary Competition in 2019. His award-winning entry for the Artistic Bread class utilized only chocolate, sugar, flour and a few edible ingredients – a difficult and arduous task that requires patience and careful attention to detail at every turn.

Acquisition of the Most Prestigious and Comprehensive SQF Certification

Lien Hwa Milling Corp (LHMC) is a subsidiary that branched out from Lien Hwa Industrial Corp's flour business this year (2019). It operates multiple brands such as Blue Jacket, Camel, and Turnip that have all received critical acclaims throughout the industry, known for their stable, exceptional quality and brand recognition. LHMC is the largest, most reputable flour corporation in Taiwan. LHMC not only holds ISO22000, HACCP, TQF, and HALAL certifications both within and outside of Taiwan, but now also holds the industry's most revered SQF Certification. SQF is the most respected food safety certification system in the world, covering multitude of aspects such as food safety, sanitation, and quality. The certification is known for its comprehensive requirements throughout the production line. The trademark badge can only be added to a product's exterior after it had passed the highest level of certification. In fact, a company's dedication to accountability, self-management and customer excellence can be seen by whether it pursues the SQF Certification or not.

Consolidates Food Safety, Sanitation, and Quality Control in One System

John Chen, Senior Consultant for LHMC Marketing, stated in the interview that LHMC holds the largest market share and overall size in Taiwan, its dedication to flour quality has been a long time coming. He had long hoped for global recognition for the company's quality and safety systems. The quality of flour is critical in ensuring the quality of the final product, since it is a raw ingredient that requires processing. Therefore, solving quality issue in the raw material eliminates issues down the production line. John Chen further added that it is his hope to see LHMC to become synonymous with flour and confidence.

Overcome SQF Certification Hurdles. LHMC: Keeping Certification Valid is Vital

Today, less than 50% of all who applies for SQF Certifications receives it due to the program's extremely stringent requirements. The trademark badge can only be added to a product's exterior after it had passed the highest level of certification. It is a trustworthy sign that inspires consumer confidence and signifies that the product was made from high quality ingredients as well as safe production methods. Today, less than 50% of all who applies for SQF Certifications receives it due to the program's extremely stringent requirements. The trademark badge can only be added to a product's exterior after it had passed the highest level of certification. It is a trustworthy sign that inspires consumer confidence and signifies that the product was made from high quality ingredients as well as safe production methods.

《 November 4, 2019 / China Times 》

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